1987 by Shafia
1987 by Shafia
1987 by Shafia is a modern luxury honey brand built on the idea that heritage, purity and craftsmanship deserve to be celebrated, not just consumed. Inspired by the year the founder’s journey began, the brand wanted a visual identity that could carry the weight of legacy while feeling elevated, refined and deeply personal. Richest Branding partnered with 1987 by Shafia to create a packaging and branding system that turns a traditional product into a story-rich, sensory experience.
Industry
Services
Challenge
1987 by Shafia operates in the premium honey category, where buyers expect authenticity, traceability and a sense of occasion with every purchase. The brand needed an identity that could elevate handcrafted honey beyond a commodity and into the realm of modern luxury. The challenge was to design packaging that feels rare and crafted, tells a story without words and creates a moment of discovery before the product is even touched.
Approach
We anchored the identity in three qualities that define true luxury honey: purity, legacy and ritual. A hexagon-shaped bottle nods to the geometry of the honeycomb, a bespoke honey-drip window creates a moment of anticipation and a restrained, warm colour palette speaks to the richness of the product itself. The approach balanced the weight of heritage with the clarity of modern design, ensuring the brand felt timeless and intentional.
Process
We began by mapping the brand’s origin story, production process and audience expectations to understand how the packaging could become part of the experience, not just a container. From there, we built the bottle shape, defined the dieline with a custom drip-shaped window and extended the system across labels, sleeves and gifting materials to ensure every touchpoint carried the same sense of craftsmanship and discovery.
Result
1987 by Shafia now carries packaging that feels like an object of desire, giving buyers a moment of pause and anticipation before they even open the seal. Bottles, labels and gifting materials all speak one visual language.
The brand today reads as luxurious, heritage-rich and deeply personal, exactly what a premium honey brand needs to command attention, justify its price and create a ritual around every use.
Crafting a High-Impact and Experience-Driven Identity for 1987 by Shafia
Richest Branding developed a refined, story-driven visual identity system for 1987 by Shafia that works seamlessly across packaging, gifting and brand communications. We crafted a modern luxury design language, custom dieline and warm, organic colour system to reflect the brand’s roots in craftsmanship and purity.
The communication system features a bespoke honey-drip window, hexagon bottle architecture and minimal, elegant typography that lets the product shine. Each execution reinforces legacy, purity and recognition, positioning 1987 by Shafia as a brand that doesn’t just sell honey, it invites you into a ritual.
What's Next
