The Types of Brands Explained

The 14 Types of Brands Explained

Branding is one of the most important marketing and advertising tools that helps a product, service, company, or even a person gain widespread recognition, visibility, and brand awareness.

This multifaceted approach requires employing many different skills and much effort, but to get to the bottom of branding, it is essential to understand that there are various types of brands and that they are suitable for different products and services.

Establishing a target audience is the first step towards creating an effective branding strategy, and that is where all these types of brands come into play as each one appeals to a particular customer group or segment.

1) Service brand

This involves adding a value of service to the brand. It is considered more difficult to develop a service brand other in a product brand because the offerings of service brands are intangible. Once developed it is very useful to avoid competition since it is very hard to develop and prove the brand in terms of pricing.Branding is one of the most important marketing and advertising tools that helps a product, service, company, or even a person gain widespread recognition, visibility, and brand awareness.

This multifaceted approach requires employing many different skills and much effort, but to get to the bottom of branding, it is essential to understand that there are various types of brands and that they are suitable for different products and services.

Establishing a target audience is the first step towards creating an effective branding strategy, and that is where all these types of brands come into play as each one appeals to a particular customer group or segment.

A lot of new online brands have been developed like subscription brands wherein people pay money for access of services or products and these are rapidly challenging the salty and the expectations of technology for both service and product brands. For example, the integral and perceived value of products that come with apps. Southwest Airlines is an example of Service Brand.

2) Personal brand

Personal brands are also known as an individual brand and they are defined as the brand which a person has built around himself to promote his or her career opportunities. Again, social media plays an important role, and it can be even said that it is indispensable, in creating and managing a personal brand.Example: Celebrities or Sports person are the best example of Personal Brands.

3) Product brand

Unlike corporate brands, product brands are not marketed as being part of a big label.When individual products are being marketed without mentioning their parent brands, the term “stand-alone” brands is being used.This means that consumers usually don’t know details about the parent brand.

Procter&Gamble can serve as a great example of this approach, as the company developed more than 180 different, completely independent brands such as Ariel, Tide, and Gillette

4) Corporate brand

This campaign is based on promoting healthier alternatives to sugary drinks and is an attempt to reinvent the entire corporate brand image and survive in the midst of thechanging marketplace which becomes increasingly health-conscious.

The Coca-Cola Company is a perfect example of a corporate brand identity as it markets many different products, or to be precise more than 500 brands under its wing, which means that itsmarketing strategy revolves around the brand name.

5) Public brand

A brand which is owned and managed by the government has called public brand. At times even, the government is seen as a public brand in the eyes of normal people.

6) Luxury brand

As the name suggests this is the kind of brand which offers high quality at a higher price. Luxury brands form a niche market for selected customers. It does not engage in reducing the price but rather it is more dedicated to providing premium service to bring our customers. Rolex watches are the perfect example of a luxury brand.

7) Innovative brand

These focus only on constantly improving the product by advanced breakthroughs in technology. Innovation as the primary aim and hence these are unique to the market and it sometimes maybe even the first in the market. Apple is known for its innovation in the market and Apple products are considered as innovative products.

8) Group brands

Global brands are present in almost every corner of the world, and their recognition has earned them the “household name” label.When a small group of branded entities has interconnected brand equity and individual brand as well, it is known as Group Branding. In this, the group, as well as its members, have a brand identity. For example, the Beatles presented up brand in its entirety as well as for all of its members.

9) E-Brands

These exist in the virtual world and have a presence over the web. They provide products or services depending on their categories and also the presence maybe intangible the products are very tangible. An example of a brand would be the famous amazon.com.

10) Celebrity brand

Celebrities have been using their famous high profile to promote a product or a range of products which gets all their followers to shift to the particular brand. Celebrities use their influence, household products, social media, appearances on various TV shows, and even some not so glamorous methods such as starting gossip about themselves or fabricating feuds with other celebrities in an attempt to stay in the spotlight and increase their social media following.

11) Employer brand

The success of a company does not depend only on the best staff but also on the ability to retain that staff. Employers need to provide all the functions to the cause of white stuff in order for them to be retained in the organization. A better staff not only adds value but they also grow the organization along with themselves. Google is one of the highest rated employees and employees are found to love their jobs.

12) Event Brands

These are associated with conducting events on which they attract customer loyalty. The name of the brand itself attracts a huge amount of population making the event to be successful. The sponsorship for the events is arranged by sponsorships and advertisements from large companies. That is why more often than not these are associated with the brand of an organization. Example NASCAR, Olympics, Superbowl or Ted Talks.

13) Investor brand

These are applied to the brands which are listed publicly and to the functions of investor relation. The main objective of investor brand is to get investments from the public and gain increasing high reputation via CSR. This attracts more investors and increases the share price.

14) Global brand

As the name suggests this brand is based all over the world and is well known and renowned. A global brand who gets a global image for the organization and in the minds of the customer. It is very essential that they have homogenous offerings all over the world. Examples include every multinational brand like Google, Microsoft, Apple, McDonald’s, Starbucks etc.

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