The Types of Graphic Design

The Types of Graphic Design

I am a creative Graphic Designer specializing in the fields of corporate identity (logo) design, print design, branding and visual design solutions with the majority of my time spent designing and implementing marketing promotions for businesses such as logos, UI Design, flyers, business cards, magazines, websites, packaging, interaction design, user experience, usability testing and aesthetics of design in more general terms. I enjoy immersing myself in any given design brief, working closely with clients on design projects. I’m now hunting for challenging new freelance, part-time or full-time graphic design position.

Brand Identity and Logo Design

Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.

They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors.

  • Logos
  • Typography
  • Color Palettes
  • Business Cards
  • Stationary

Business Marketing & Advertising Design

Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond.

  • Postcards and flyers
  • Magazine and newspaper ads
  • Email marketing templates
  • Infographics
  • Social media ads, banners and graphics
  • Banner and retargeting ads
  • Images for websites and blogs
  • Posters, banners and billboards
  • PowerPoint presentations
  • Brochures (print and digital)
  • Signage and trade show displays
  • Menus
  • Vehicle wraps

Packaging Design

Packaging designers create concepts, develop mockups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon for designers to find themselves creating other assets for a product such as photography, illustrations and visual identity.

Merchandise and Print Design

  • Signage
  • Office Branding
  • Books
  • Magazines
  • Newsletters
  • Catalogue
  • Newspapers
  • Posters
  • T-shirts and Dress Code
  • Bags, Cup, Jersey, Cap
  • Murals
  • Stadium Branding
  • Exhibitions
  • Event Spaces 

Websites and UI Design

  • Web page design
  • Landing Page
  • Theme design (WordPress, Shopify, etc.)
  • App design

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